Firms often enter cross-category advertising brand alliance strategies with the goal to increase their market share by association with popular but noncompeting brand allies. However, firms are often not aware of the effects of these alliances on consumer perceptions of participating brands. This research explores the factors moderating brand attribute inferences following exposure to a cross-c...

Although trust has been given much attention in alliance literature as an explanatory factor, little research has been devoted to defining and operationalizing trust. Trust is more or less seen as a magic ingredient, poorly understood much like the concept of luck, and usually attributed ex post; successful alliances seem to involve trust; unsuccessful alliances do not. The extant literature ha...

Let G = (V, E) be a graph and let W:V→N be a non-negative integer weighting of the vertices in V. A nonempty set of vertices S ⊆ V is called a weighted defensive alliance if ∀v ∈ S ,∑u∈N[v]∩S w(u) ≥ ∑x∈N(v)−S w(x). A non-empty set S ⊆ V is a weighted offensive alliance if ∀v ∈ δS ,∑u∈N(v)∩S w(u) ≥ ∑x∈N[v]−S w(x). A weighted alliance which is both defensive and offensive is called a weighted pow...

The traditional research paradigm represents discoveries flowing linearly from basic science conducted in public institutions to applied research and commercialization undertaken largely by private industry. This characterization fails to accurately portray the nonlinear and chaotic nature of research and development (R&D) processes. Recent United States (U.S.) legislation aimed to promote econ...

Link spam is used to increase the ranking of certain target web pages by misleading the connectivity-based ranking algorithms in search engines. In this paper we study how web pages can be interconnected in a spam farm in order to optimize rankings. We also study alliances, that is, interconnections of spam farms. Our results identify the optimal structures and quantify the potential gains. In ...

Knowledge transfer has been acknowledged as the conveyance of knowledge between actors in an exchange relationship. Inter-firm knowledge transfer considerations are particularly applicable to the viability of cooperative alliances. This paper attempts to identify and demonstrate the limitations and gaps in the existing theoretical approaches when it comes to understanding the phenomena of inter...

The geography of innovation is built upon an agglomeration of economies and “innovation hearths”, (Crevosier, 2004). Innovative success of a firm is often indicated by their creativity, access to alliances, and usage of access to local resources. Few metrics have been able to give adequate rise to a definition for Innovation as a means of measuring entrepreneurial and innovative success in comb...