With the development of online shopping environment, the “dark side” of online shopping begins to appear. Onlinecompulsive buying behavior has always been a very important research topicin the marketing field. However, the discussion on online compulsive buying behavior by Chinese scholars is limited.Online compulsive buying behavior can be a problem for consumers, families and even harm to soc...

The mature consumer segment is growing in number and income level in both China and the US. It is therefore increasingly important for global marketers to develop an understanding of the consumer behavior of this segment as well as any cross-cultural differences in this behavior. This paper focuses on the materialism of mature consumers in China and the US and examines this in terms of cognitiv...

The Internet has penetrated China at a rapid rate. However, there exist a wide range of constraining forces, such as governmental control, inadequate infrastructure, economic affordability, cultural perceptions, and language barriers. This paper tests the impact of access to the Internet and other sources of information, perceived credibility of the Internet and conventional media, and cognitiv...