This study looked at whether heath-based advertisements were remembered when placed in a health (congruity) or non-health (incongruity) based television programme and the extent to which participant involvement influenced recall. The study aimed to test whether programme context had an effect on memory for congruent or incongruent advertisements. Sixth-form students watched either a health or n...

Drug advertisements for non-prescription (over-the-counter) drugs on the main radio stations in the State of Rio Grande do Sul, Brazil, were analyzed as to the information provided about generic names, pharmaceutical company, composition, and dosage. From August 1995 to January 1996, 250 advertisements for 28 products were recorded. More than 80% of these advertisements provided no information ...

While there is a recognized link between high levels of exposure to advertising of unhealthy foods and overweight and obesity among children, there is little research on the extent to which these exposures include persuasive marketing techniques. This study aimed to measure children's exposure to the use of persuasive marketing within television food advertisements. Advertisements broadcast on ...

A search engine can be modeled as a mapping that takes in user keywords as input and produces search results as output. Currently, the most dominant form of search advertising is input bidding where advertisers bid to associate their advertisements with keywords. We propose output bidding where advertisers bid to associate their advertisements with search results without changing or replacing a...

E-advertising is an increasingly profitable industry that continues to grow rapidly year upon year. Correspondingly, the number of people accessing the internet each year continues to rise. However, users respond negatively towards web based advertising campaigns; a prior study suggests that businesses should consider personalized web based advertisements as key to maximising the effectiveness ...

Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted tra c, they can be confronted with a bill of which a significant part is caused by data they ...

Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users. A simple ver...

In this paper, we study optimal contract problems for online display advertisements with pay-per-view pricing scheme. We first provide and analyze a single contract model, which is shown to be equivalent to the newsvendor problem. We then consider a stochastic optimization problem with two different advertisements and show that a contract to display both of them is not optimal. However, we show...

E-advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlis...