This paper studies the influence of superstars on spectators in cinema marketing. Casting superstars is a common risk-mitigation strategy in the cinema industry. Anecdotal evidence suggests that the presence of superstars is not always a guarantee of success and hence, a deeper study is required to analyze the potencial audience of a movie. In this sense, knowledge, attitudes and emotions of sp...

Fifty years before Aristotle wrote his Poetics, Aristophanes had devoted two comedies, Thesmophoriazusae (411) and Frogs (405), to the subject of tragedy. In both plays the plot shows the education of the main character in the nature of tragedy. Euripides learns in Thesmophoriazusae that he must present noble and not base women in his dramas. His depiction of perverse women in the theatre had m...

Amid the effects of global warming, Tokyo has become an increasingly hot city, especially during the summertime. To prepare for the upcoming 2020 Summer Olympics and Paralympics in Tokyo, all participants, including the athletes, staff, and spectators, will need to familiarize themselves with Tokyo's hot and humid summer conditions. This paper uses the wet-bulb globe temperature (WBGT) index, w...

 The present study aimed at investigating the physical security dimensions affecting the security of volleyball stadiums in Iran. The study employed a descriptive-exploratory research method conducted on 115 managers and officials in volleyball stadiums, presidents and experts of Provincial Volleyball Boards as well as experts in the field of sports facilities and events as wel...

This study aimed to determine the relationship between motivation and environmental factors among football spectators' attendance at Shah Alam Stadium. A total of 113 respondents were involved in this study. The result showed that highest mean factor is 'identification with subculture', which 3.98 (SD=0.805). Meanwhile, stadium environment 'desire stay 3.91 (SD=0.777). a significant p-value 0.0...

AIM This paper aims to outline the medical services provided at the Moses Mabhida Stadium, Durban, South Africa for the Fédération Internationale de Football Association (FIFA) 2010 Soccer World Cup and audit the clinical services delivered to persons seeking medical assistance. METHODS Descriptive report of the medical facilities at the Moses Mabhida Stadium including the staff deployment. R...

We have designed and built a mobile emotional messaging system named eMoto. With it, users can compose messages through using emotion-related gestures as input, rendering a background of colours, shapes and animations expressing the emotional content. The design intent behind eMoto was that it should be engaging physically, intellectually and socially, and would provide for an aesthetic experie...