BACKGROUND Evidence on the economic impact of social marketing anti-stigma campaigns in relation to people with mental illness is limited. AIMS To describe the economic impact of the Time to Change (TTC) anti-stigma social marketing campaign, including the potential effects on the wider economy. METHOD Data collected for the evaluation of TTC were combined with the social marketing campaign...

This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been modelled as a social network. Using social network analysis techniques, the existence of influencers is justified by the power law distribution of user participation, and then t...

Viral Marketing, sometimes described as word of mouse publicity, is a tactic that leverages the considerable power of individuals to influence others in their online social networks using computer aided communication media such as email, instant messaging and online chat. Viral marketing is increasingly being recognized as an important way for firms to spur the trial, use and adoption of produc...

Purpose To investigate whether the Polish Marshal Offices use instruments for social media marketing activities in the field of health promotion. Methodology 14 Polish Marshal Offices participated. The Computer-Assisted Web Interview and Computer-Assisted Telephone Interview were used along with a proprietary questionnaire. Standard statistical methods were employed. Findings The number of ...

The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as wordof-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authentication and opinions are communal. In this short paper, we point out the efficacy of the phenomeno...

Exploiting word-of-mouth effect to create viral cascades in social networks is a very appealing possibility from the marketing standpoint. However, in order to set up an effective viral marketing campaign, one has first to accurately estimate social influence. This is usually done by analyzing user activity data. As we point out in this paper, the data analysis and sharing that is needed to est...

Social networks have become an important marketing tools for business to build brand pages to prompt their new products. If this medium is explored intelligently then the social network medium has a potential to provide many new ways to market the audience with the help of registered users indirectly, without knowing them. Social Network (Face book) has provided many tools for marketing purpose...