identity and other issues related to it is one the most important matters in human’s life. identity is a complex and multi-dimensional issue; so studying it, considering its importance in different aspects of life, is rough. the main aim of this study is recognizing the effective factors on social identity as well as understanding the imagination and narration of women of themselves. with the u...

the aim of this study was to model the effect of athletic identity on sport orientation in athletes participating in 11th sport olympiad of male students in iran. 400 students were selected as the sample of this study from 2130 students of population. sport orientation questionnaire (soq, gill et al., 1988, α=0.87) and the athletic identity questionnaire (cieslak, 2004, α=0.82) were used. the s...

Available online 11 January 2009 Millions of contemporary young adults use social networking sites. However, little is known about how much, why, and how they use these sites. In this study, 92 undergraduates completed a diary-likemeasure each day for aweek, reporting daily time use and responding to an activities checklist to assess their use of the popular social networking site, Facebook. At...

This paper surveys the theories of social preferences. Social preferences are based on that people not only care about their own well-being, but they have a certain concern with payo¤s and/or actions of others. We classify two approaches: distributional and intention-based models, and later discuss models that combine both theories. In order to provide a better illustration of the discussed mod...

Abstract The present research addresses an area of brand behavior that is under studied to date but has important implications for national and international brands. Brand prominence, is, the extent which a product reveals visible identifiers, plays fundamental role in determining consumer signaling towards social groups requires accurate management decisions. Integrating literatures on promine...