Article points 1. Risk is a social phenomenon that needs to be studied within a social context since cultural values and beliefs influence risk perception. 2. Engagement with diabetes-related risk depends on how visible, imminent or tangible the risk is, and the perceived severity. 3. Models of diabetes care need to integrate socio-cultural and religious beliefs for minority ethnic groups livin...

This study draws on the cultural fit hypothesis to examine interactive effects of host country context and four (Multicultural Personality Questionnaire) expatriate personality traits – Cultural Empathy, Social Initiative, Emotional Stability, and Open Mindedness – on job satisfaction. The cultural fit hypothesis maintains that it is not only the expatriate personality traits per se, but the cu...

Mythical and religious belief systems in a social context can be regarded as a conglomeration of sacrosanct rites which revolve around substantive values that involve an element of faith. Moreover, we can conclude that ideologies, myths and beliefs can all be analyzed in terms of systems within a cultural context. The significance of being able to define ideologies, myths and beliefs as systems...

This paper reports on a behavioral study that explores the role of culture and gender in the recognition of emotional speech in an under investigated cultural context (a collectivist society: i.e., Iran). Participants were asked to recognize the emotional prosody of a set of validated emotional vocal portrayals (including the five basic emotions). Findings of the experiment were then comp...

Because of the dispersion of activities in big cities, employing highways as the most important connecting way is indispensable. In today world, highways are connection arteries of cities transporting people to their social activities. Because of continual use of highway, their walls prepare a context for conveying many Social, Cultural, Economic, etc concepts. That is why most economic promoti...

My paper addresses how the past can be understood as experiential by exploring the interaction between the mobile body and the structures of the built environment. My central argument is that in order for digital cultural heritage to include the social context it needs to consider bodies and patterns of movement in relation to physical architecture. In this paper a model is proposed for articul...

this article deals with the discourse of cultural globalisation and related issues such as the global market and cultural industry, which emerged as recent seminal factors within the context of iranian culture, art and artistic practice during the recent history of iran. moreover, it seeks to explore the inevitable issues drawn from the process of globalisation, namely the forces of standardisa...