Bu çalışma alışveriş merkezi müşterilerinin bu mekanları tekrar tercih etme nedenlerini tespit etmek ve bunlar arasındaki istatistiksel ilişkileri bulmayı amaçlamaktadır. doğrultuda geliştirilmiş olan araştırma modelindeki ölçmek için AVM’leri ziyaret eden 219 tüketiciden elde edilen veriler SmartPLS paket programı aracılığıyla analiz edilmiş raporlanmıştır. Yapısal eşitlik modeli kullanılarak ...

The role of communities of practice in knowledge creation is recognised in a number of contexts. The authors take a socio-technical perspective and identify four characteristics of such communities: situated learning, situated action, distributed cognition and social infrastructure. These are combined into a loosely normative framework to define and analyse communities of practice at the level ...

Vol. XLVIII (August 2011), 741 –754 *Didem Kurt is a doctoral student (e-mail: [email protected]), and J. Jeffrey Inman is Associate Dean for Research and Faculty and the Alfred Wesley Frey Professor of Marketing (e-mail: [email protected]), Katz Graduate School of Business, University of Pittsburgh. Jennifer J. Argo is Cormie Professor of Marketing, University of Alberta (e-mail: Jennifer...

Research shows that consumers are generally open to new retail formats. Heitmeyer and Kind (2004), for example, indicate that residents of New Urbanist communities such as Celebration, Florida and Haile Plantation, Florida are open to new retail formats in which to shop. In addition, Anderson, Burns, and Reid (2003) note that consumers are drawn to retail formats that are somewhat new and innov...