In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data corresponds to the exact same brands and categories bought in traditional stores by a panel of homes oper...

With the retail electronic commerce being a major global shopping phenomenon, retailers need to develop additional tools to improve their sales. One such tool is a Recommender System through which the shopping page recommends products to the shoppers using their past Web shopping and product search behavior. While recommender systems are common, few studies exist regarding their usability and u...

As the advancement of technology, online shopping channel develops rapidly in recent years. According to the report of Taiwan Network Information Center, there are almost eighty percents of internet population shopping in online channel. Synthesizing insights from the previous research, this study develops the conceptual model to integrate Theory of Perceived Risk (TPR) and Technology Acceptanc...

Servicescape is one of the differentiation strategies by which general shopping malls can attract customers. By investigating Internet shopping malls from a viewpoint of environmental psychology, this study tries to expand the subject of servicescape, previously used to address physical spaces, into the Internet. An analysis of 490 questionnaires found that all of the four aspects of e-services...

We build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience se...

In this paper we combine ideas of electronic commerce and mobile environments in agent-based transaction systems. Shopping for goods and services can be highly time-consuming. Although there is increasingly more information available via the Internet to make educated buying decisions, there are still computational limitations on gathering, filtering, and analyzing such data. This is especially ...

Previous research has usually assumed that shopping on-line is a goal-oriented activity and is motivated by extrinsic factors of the customers. On the other hand, intrinsic factors, such as entertainment, have been found to be a major reason for peoples to use the Internet. This study examined whether such intrinsic motivations can be used to explain consumers’ acceptance of on-line shopping. A...