In this research, we conduct a comprehensive investigation of branding of web search engines, examining the effects brand image, brand knowledge, and brand relationship. Our research aim is to investigate the effect of brands on users’ perception of search engine performance in order to provide insights on search engines as services in this unique marketplace. We use a survey of 207 participant...

Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project managemen...

In this paper, we present our ongoing research on an ads quality testing tool that we call AdAlyze Redux. This tool allows advertisers to get individual best practice recommendations based on an expandable set of textual ads features, tailored to exactly the ads in an advertiser’s set of accounts. This lets them optimize their ad copies against the common online advertising key performance indi...

conclusions as literature research is one of the most important stages of research, it's better for researchers, especially substance-related disorders scholars to use different search engines with the best recall, preciseness and importance in that subject field to reach desirable results while searching and they don’t depend on just one search engine. results results have shown that the ...

This study examined the behavior of online searchers in relation to keyword advertising according to the theory of advertising avoidance. A total of 451 volunteers were recruited for an experiment. A computer program and an eye-tracking device were used to measure the number of clicks and eye movements. The findings show that the number of clicks for to obtain organic search results is higher t...

Sponsored search auctions (SSAs) have attracted a lot of research attention in recent years and different equilibrium concepts have been studied in order to understand advertisers’ bidding strategies. However, the assumption that advertisers are perfectly rational in these studies is unrealistic in the real world. In this work, we apply the quantal response equilibrium (QRE), which is powerful ...

Releasing Web query logs which contain valuable information for research or marketing, can breach the privacy of search engine users. Therefore rendering query logs to limit linking a query to an individual while preserving the data usefulness for analysis, is an important research problem. This survey provides an overview and discussion on the recent studies on this direction.