This paper proposes a new model for portfolio sensitivity analysis. The model is suitable for decision support in financial institutions, specifically for portfolio planning and portfolio management. The basic advantage of the model is the ability to create simulations for credit risk predictions in cases when we virtually change portfolio structure and/or macroeconomic factors. The model takes...

This paper analyzes the role of brand name recognition and product quality on the competition between national brands and private labels in the retail food industry. Theoretical and empirical evidence is provided to show that both marketing tools play a significant role, but in quite different ways. Quality improvements by one firm will intensify the competition; one firm will gain at the expen...

This study was conducted in district Gilgit during 2007. Forty-nine cherry producers, twenty-five wholesalers and thirty retailers were interviewed. The study was focused to identify the agencies involved and the channels used in the marketing of cherry and also to calculate the gross marketing margins and price spread of all the intermediaries involved in various marketing channels. Four marke...

Cocoyam is highly seasonal and perishable. An efficient wholesale marketing system makes its consumption, round the year possible, reduces postharvest losses for greater margin. This study examined determinants of margin efficiency cocoyam in Southeast, Nigeria. The specific objectives were to examine socio-economic characteristics marketers, estimate factors wholesalers affecting their net Mul...

Although efforts are underway to examine marketing that targets the youth and families in the retail food store environment, few studies have specifically focused on stores that families identify as their primary sites for food shopping. Between November 2011 and April 2012, we examined the frequency and types of marketing techniques of 114 packaged and nonpackaged items in 24 food stores that ...

Stakeholders operating within the yam export market lack shopper insights to formulate effective marketing and supply chain management strategies. This paper aims to show how supermarket loyalty card data on yam shoppers in the UK can be analysed to objectively assess marketing performance and prospects through year-on-year comparison of key marketing measures and regression. The results demons...

In this paper, we propose a structural model of channel choice and product purchases, in which consumers base their channel choice decision on both the utility inherent in visiting a channel and the expected utility from purchasing products upon visiting. Specifically, we allow channels to have different abilities to resolve consumer uncertainty about product fit that varies by product category...

The purpose of the study is to investigate influence customer relationship management on eco-friendly marketing, corporate sustainability, marketing and sustainability through marketing. This research uses purposive sampling method in sample selection. used retail companies Makassar City, South Sulawesi. Total Sample 84 respondents. data collection survey with questionnaire. analysis techniques...