Objective: Although the sharing economy is a global phenomenon, being path to create international brands with worldwide customer reach, relationship between virtual and users’ in this new sector remains underexplored, leading us investigate relation brand personality loyalty brands.Method: Survey 580 users of ride apps, using structural equation modeling test prediction on user’s loyalty.Resul...

Agricultural products have a main role in nonoil exports. Pistachio is one of the country's mostimportant export products. Thus, this study is aimed at evaluating and identifying pistachiomarketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology iscorrelation. The statistical population was 120 agricultural extension experts of Rafsanjantownship were studied...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that the positive half of the positive-normative dichotomy is virtually empty if all of the normative terms are removed. Thus marketing, as current...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

This study aims to analyze whether there is an effect of human capital, structural capital and relational on marketing performance disruptive innovation as intervening variable in culinary MSMEs Sukamara district, Central Kalimantan. The sampling technique uses a non-probability using purposive method, where the sample selected by certain criteria. this was taken many 60 respondents with resear...