In this paper, the author applied the concept of the Markov chain and divided sales procedures into several indexes and states; use the state index for connecting success in sales and customer relations into Pfeifer’s method, establish a mathematical model, and demonstrate its result. In order to increase profits and decrease the cost of sales for the company, we further classify customers and ...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...

nowadays, advances in information and communication technologies, has provided an opportunity for banks to provide their electronic services to their customers in remote areas. this technological innovation by e–banking systems has brought about many benefits to customers while it has been accompanied by a number of risks including the operational ones. this risks need to be identified and mana...

  The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...