V advisors often increase sales for those customers who find such online advice to be convenient and helpful. However, other customers take a more active role in their purchase decisions and prefer more detailed data. In general, we expect that websites are more preferred and increase sales if their characteristics (e.g., more detailed data) match customers’ cognitive styles (e.g., more analyti...

This article explores the relationship between dispositional employability and online training purchase. Through a sample of 883 employees working for enterprises in Spain, and a using principal component analysis and binomial logit probabilistic models, the research revealed two main results. First, it was found that dispositional employability is characterized by five factors: "openness to ch...

Information foraging theory provides a theoretical perspective for the study of different online consumer purchase behaviors that need to be understood to support a sound basis for the measurement of business value of the design of Web-based applications. In this chapter, we examine the extent to which online consumer purchases are effectively supported through systems design choices in Web-bas...

The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orie...

a r t i c l e i n f o This study analyzes the perceptions which induce customers to purchase over the Internet, testing the moderating effect of e-purchasing experience. We distinguish between two groups: (1) potential e-customers, who are considering making their first e-purchase, and (2) experienced e-customers, who have made at least one e-purchase and are thinking about continuing to do so....

Consumer dropouts during the purchase process represent a critical challenge in e-commerce. While many individuals use retailer websites mainly for product searches and information gathering, a significant number of online shoppers often abandon their shopping carts somewhere in their purchase process. Hence, it is essential to investigate the customer’s exit from a website along a general purc...

This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of gr...

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...

Computer simulated shopping experiments open up new opportunities for marketing research, allowing researchers to collect purchase data in a tightly controlled yet realistic environment, at relatively low cost and with a high degree of flexibility. While a number of authors have used computer simulations to generate purchase data, research on the validity of these outcomes is scarce. The presen...

Although there is research focused on real-time traffic information, in terms of types of information, timing of provision and drivers’ acceptance, not much is related to quantifying real-time traffic information and its perceived value, i.e., amount of information and willingness to pay (WTP) for that information. In this study, freeway drivers’ preferred types of real-time traffic information...