To succeed in the highly competitive e-commerce environment, it is vital to understand the impact of website quality in enhancing customer conversion and retention. Although numerous contingent website attributes have been identified in the extant website quality studies, there is no unified framework to classify these attributes and no comparison done between customer conversion and retention ...

Consumers do differ in the evaluation of value between products and services. This study aims to identify the perceived value dimensions as functional and relational value to investigate the relationship between each dimension of perceived value with the future intention and also to examine the commitment as a mediator role between multi dimensions of perceived value and future intention. Facto...

Despite the expected value of online customer reviews as an emerging advertising medium, the manner of enforcing its effectiveness on customers’ purchase behavior is still a question not well answered. To address the question, we propose a new central route cue called “advertising appeal” to examine attitude and intention to purchase a product or service based on the reasoning of the elaboratio...

The main objective of this study is to explore the role celebrity endorsement in generating consumer purchase intent while taking into account perceived value and quality relation local skincare brands. This used a survey approach collecting data. Online research questionnaires were distributed target respondents. Sampling was carried out using purposive sampling technique with criteria consume...

Purpose This study aims to analyze the factors that drive purchases via Instagram and contribute growth of Commerce examine moderating role gender, age experience in use proposed relationship between six variables derived from commitment–trust theory, technology acceptance model consumer decision-making theory. Design/methodology/approach A survey was completed by respondents after watching a v...