Fashion products are such dynamic products. Therefore, understanding well to consumer intention is very important for producers as distributors. This study aimed determine the effect of credibility, attractiveness, product suitability with personality, and celebrity recognition on purchase intentions Greenlight fashion The research data was collected using a questionnaire distributed 109 respon...

Motivation/Background: Today, it is very imperative to study the factors that effect and predict purchase intention of consumer online shopping. E-tailers e-commerce expanding quickly, especially clothing fashion brands have shifted electronic channels reach out their clients. This one reasons apparel amongst most sold items online. The purpose this research identify influence choices which sig...

Muslims are required to consume halal products. One of the products consumed by is cosmetics. Based on Zap Beauty Index (2020) survey, it was found that 49.5 percent consumers did not pay attention labels when buying This study aims analyze determinant factors purchase intention cosmetics in Bogor Regency taking a sample 100 respondents. The sampling method purposive-sampling and analyzed using...