Information foraging theory provides a theoretical perspective for the study of different online consumer purchase behaviors that need to be understood to support a sound basis for the measurement of business value of the design of Web-based applications. In this chapter, we examine the extent to which online consumer purchases are effectively supported through systems design choices in Web-bas...

With the deepening application of Internet technology, social network emotional marketing has become a new way sustainability marketing. However, most existing research belongs to field qualitative research, and there is lack data analysis empirical between consumers’ purchase behavior. In this paper, firstly influencing factors behavior are extracted from massive set, Delphi method adopted int...