The continued rise of e-commerce is the main driver of the rapid growth of global online purchase. Consumers can nearly buy everything they want at one occasion through online shopping. The purchase behavior models which focus on single product category are insufficient to describe online shopping behavior. Therefore, analysis of multi-category purchase gets more and more popular. For example, ...

Companies today have to adopt strategies that embrace both a closer reaction to the customers’ needs and efficiency. Mass customisation meets this challenge by offering individually customised goods and services with mass production efficiency. According to a number of recent surveys, there is evidence for the increasing importance of this strategy in various industries. But what do the custome...

Recently, and especially in expanding markets, firms put an extraordinary emphasis on customer satisfaction, sometimes treating it as a superior measure of a company performance to current earnings. While customer satisfaction increases future profits through the effect of positive consumer feedback on future demand, customer satisfaction efforts have a shortterm cost. Therefore, a question ari...

the packaging of handicrafts and traditional artworks is a definite solution to the problems of this industry. because a standard and ideal package will create a link between the customer's imagination and retailer and will ultimately have a high influence on the customer's interest to purchase the item. this will have a great impact on the overall handicrafts' sale in national and internationa...

This paper proposes a new methodology to assess demand and price-elasticity for health care, based on patients' stated willingness to pay (WTP) values for certain aspects of health care quality improvements. A conceptual analysis of how respondents consider contingent valuation (CV) questions allowed us to specify a probability density function of stated WTP values, and consequently, to model a...

background: existence or non-existence of adverse selection in insurance market is one of the important cases that have always been considered by insurers. adverse selection is one of the consequences of asymmetric information. theory of adverse selection states that high-risk individuals demand the insurance service more than low risk individuals do. methods: the presence of adverse selection ...

the purpose of this survey was to examine the relationship between packaging and food products consumer behaviors in refah chain stores in iran. this research in terms of goal is an application research and regarding data collection method, it is a survey-descriptive. one-way repeated measures analysis of variance was used to compare the impacts of packaging elements, visual and informational, ...

crop insurance is a main tool for coping up with different adversities in farming. the purpose followed in this study was to identify the major motivating and determinant factors of re-purchase of crop insurance by and among already insured farmers. survey research and multi sectional sampling procedures employed used to select farmers. the sample consisted of two groups of farmers: 1) currentl...