Public perception of public relations practitioners was measured using a telephone survey with a source manipulation experiment interwoven into a standard opinion poll. The nationwide sample (N = 593) revealed that sources affiliated with the organization on whose behalf they speak are viewed more negatively than unaffiliated sources. In addition, public relations practitioners were judged no m...

fear of crime is a very prevalent issue today. it challenges the safety of cities. for this reason it has gained considerable attention among the sociologists and criminologists over the last 20 years. whilst men experiencing relatively high rates of violence, they report their fear of crime less than women. in the contrary women have a much greater fear of crime than men, but are victimized le...

Western models of public relations tend to dominate the discipline, but the efficiency of such models in light of global public relations and the richness of alternative – particularly South East Asian – approaches will be interrogated in this paper. There are few scholars who take a critical approach to public relations practice, or consider the significance and practice of public relations in...

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...

In the globalized world, good products may not be enough to reach potential clients if creative marketing strategies are not well delineated. Public relations are also important when it comes to capture clients attention, making the first contact between them and companies products while being persuasive enough to trust that the company has the right products to fit their needs. A virtual publi...

Following are some thoughts and some concerns abou t our profes­ sion and abou t ou r past track record in dealing w ith cu rren t issues. W hile some com m ents relate specifically to the traffic and tran sp o rta ­ tion profession, my message relates to you as an individual, to you as a professional and to the entire profession. T he bo ttom line, however, is if you have com m unica ted w ith...