a r t i c l e i n f o Keywords: Market exploration Market exploitation Customer need tacitness New product innovativeness New product development speed New product financial performance This paper examines three different ways to balance market exploration and market exploitation in product innovation. First, following the knowledge-based view, we examine whether market exploration and market e...

The evolution in the way that businesses approach markets has been a frequent literature topic in the last few years. In the high-tech industry, even the most successful companies have been mainly focused on the features of their products and processes, trying to develop their technology to gain a price / performance advantage, and thereby protect or increase market share. However, this approac...

Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thus, developing an appropriate personality for creating a compatible image of the brand in the cust...

using the effective management tools that are relevant tothe organization’s needs for excellence has become so important for thecompanies to improve their performances and then increase customersatisfaction and gain market shares. quality function deployment is anefficient and powerful tool in design, development, and planning of products.the main function of quality function deployment is conv...

Shared understanding facilitates the implementation of IS and can help to prevent unintended consequences. However, research is hitherto not precise on the kind of knowledge such understanding needs to capture. Taking an activity theory perspective, this paper theorizes that shared understanding needs to cover knowledge, experiences and perspectives on the contested activity systems the HIS is ...