Defining a brand is not something that is generally left to chance. A brand is a construct and not a living and breathing organism, as some would have us believe, and as much of the language employed in branding, including some of the terminology in this book, suggests. Brands are created, stimulated and applied by people working in organizations seeking to create worthwhile experiences for the...

Strategic Information Systems Planning (SISP) is an important activity for strategic use of IS/IT in today’s dynamic and increasingly digitalized organisations. However, SISP is not a very straight forward task as it entails simultaneous multiple planning views as well as changing environmental and organisational issues. Although SISP has been widely studied, to date theory on SISP facilitators...

D ecision-making for planning a petrochemical industry is a difficult task, particularly when decisions are required to be made under constraints and different objectives. This paper presents the application of multiobjective optimization tools for planning of a mixed-integer model of a petrochemical industry to arrive at a small set of good solutions out of the Pareto optimal solutions. The tw...

Making a business case for interoperability and standards is a challenging task for those involved in the strategic planning of IT systems in educational institutions. This briefing with its accompanying references is intended to provide advice and supporting materials to help people to incorporate standards in their ICT-related business cases. It assumes some familiarity with the way IT system...

AI planning techniques are beginning to find use in a number of practical planning domains. However, the backward-chaining and partial-order-planning control strategies traditionally used in AI planning systems are not necessarily the best ones to use for practical planning problems. In this paper, we discuss some of the difficulties that can result from the use of backward chaining and partial...

Dynamic Strategic Planning is an effective method for the development of rational policies for the intelligent, effective development of technology or large-scale engineering projects. It is: • Dynamic in that it explicitly recognizes the risk and uncertainties necessarily associated with any forecast about the future performance and acceptance of any technology, and thus the need to build flex...

Airport Strategic Planning (ASP) focuses on the development of plans for the long-term development of an airport. The dominant approach for ASP is Airport Master Planning (AMP). The goal of AMP is to provide a detailed blueprint for how the airport should look in the future, and how it can get there. Since a Master Plan is a static detailed blueprint based on specific assumptions about the futu...

1. Multiple objectives: When dealing with complex tasks usually there is more than one objective. This is due to the fact that a global one may be very hard to design or unknown. It is often much easier to decompose the task in smaller possibly conflicting objectives. For example, it is common to have in operating systems two, or more, processes cooperating to provide different parts of a funct...

Although numerous case studies and a body of theoretical work have addressed the open strategy topic (opening the strategy process to wider stakeholders groups) in the literature, approaches to implement open strategic planning has been less studied. In this study, the principles of design science research are employed, and pragmatic presuppositions from Habermas’ theory of discourse and the re...