With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses importance content on media from various consumer perspectives, much more work must be done to examine how consumers make travel decisions based content. This study proposes a model for analyzing intent motivations (e.g., novelty, entertainment, ...

<p>Actualmente, estamos en una situación de tránsito la manera impartir docencia, provocado por el COVID-19. En muy poco tiempo, los estudiantes se han vistos forzados a introducir su proceso enseñanza-aprendizaje uso recursos digitales que les permita seguir aprendiendo. Frente esta situación, requiere adecuada competencia digital, entendida no como habilidad única, sino un conjunto habi...

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in study using a PLS-SEM and Necessary Condition Analysis (NCA) method combination. novel methodology adopted includes use NCA, IPMA matrix, permutation test, CTA, FIMIX. assessment oute...

The payment system in Indonesia is transforming from making payments cash to non-cash. Non-cash can be made with various applications, one of which the OVO application. are less loved by many people, this due concerns about security or ease and effectiveness non-cash applications. Therefore, study was conducted analyze factors that influence student interest Gorontalo province transacting using...

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word Mouth (WOM) intentions heritage tourists. The data were collected from domestic tourists in city Kashan, Iran. To analyse data, this applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, well fuzzy-set Qualitative Comparative Analysis (fsQCA) an as...

The number of university students has markedly increased over the last half-century along with remarkable expansion universities and their campuses, reflecting high demand. objectives this study were an empirical analysis unemployment among graduates in Madagascar, PLS-SEM approach to some attributes, its relationship education, age, gender may have impacts on DV. This was based assessment Mada...

The Malaysian construction sector registers higher fatal accidents than the manufacturing even though latter has highest cases of accidents. There is a need to implement effective safety risk management. main objective this study explore moderating effect level on mitigation measures implemented. For purpose, factors causing risks and practical taken by contractors mitigate these were identifie...