Purpose –We analyse the adoption process of e-book readers and examine how the perception about the advantages of this technology and its incompatibility with consumer values determine the pleasure felt and its effective use. We also propose that consumer involvement with ICTs moderates these effects. Design/methodology/approach –Hierarchical moderated regression analysis is used to test the pr...

P leasure is not a word usually used to describe the intense academic effort of medical school, but learning and expanding one's mind does bring pleasure: " a gratification of the mind; or as the excitement, relish, or happiness produced by enjoyment; a thing which gives delight and satisfaction; or that which pleases. " 1 At times, in each of our careers, we believe that our knowledge of medic...

BACKGROUND Among the various cognitive and affective evaluations that contribute to decisions about whether to engage in a future activity, three affective evaluations are particularly relevant: 1) interest in the activity itself, 2) the pleasure anticipated from the activity and 3) the excitement experienced while looking forward to the activity. In addition to these pre-activity evaluations, ...

CONTEXT Despite increases in the use of modern contraceptives, Malawian women have a high unmet need for contraception. Because current understanding of contraceptive use ignores sexual pleasure and partner dynamics, this study explores the links between sexual pleasure seeking, partner dynamics and contraceptive use. METHODS As part of a larger qualitative study conducted in 2012, 23 focus g...

The pursuit of unhealthy behaviors, such as smoking or binge drinking, not only carries various downside risks, but also provides pleasure. A parsimonious model, used in the literature to explain the decision to pursue an unhealthy activity, represents that decision as a tradeoff between risks and benefits. We build on this literature by surveying a rural population in South Africa to elicit th...

(1) Background: In addition to verbalizations, facial expressions advertise one’s affective state. There is an ongoing debate concerning the communicative value of pain and pleasure, what extent humans can distinguish between these. We introduce a novel method analysis by replacing human ratings with outputs from image software. (2) Methods: use software extract feature vectors neutral, pain, p...

A range of emotional and motivation impairments have long been clinically documented in people with schizophrenia, and there has been a resurgence of interest in understanding the psychological and neural mechanisms of the so-called "negative symptoms" in schizophrenia, given their lack of treatment responsiveness and their role in constraining function and life satisfaction in this illness. Ne...

CONTEXT Effective STD and pregnancy prevention efforts should benefit from knowledge of what motivates adolescents to have sex. Positive motivations, and how they differ by gender and sexual experience, are poorly understood. METHODS A sample of 637 ninth graders were asked about their relationship goals, expectations of the degree to which sex would satisfy these goals and sexual experience....

A large number of imaging studies have examined the neural correlates of consummatory pleasure and anticipatory pleasure in schizophrenia, but the brain regions where schizophrenia patients consistently demonstrate dysfunctions remain unclear. We performed a series of meta-analyses on imaging studies to delineate the regions associated with consummatory and anticipatory pleasure dysfunctions in...

How does the brain cause positive affective reactions to sensory pleasure? An answer to pleasure causation requires knowing not only which brain systems are activated by pleasant stimuli, but also which systems actually cause their positive affective properties. This paper focuses on brain causation of behavioral positive affective reactions to pleasant sensations, such as sweet tastes. Its goa...