Online communities that allow their users to express their personal preferences, such as the members they trust and the products they appreciate, are becoming increasingly popular. Exploiting these communities as playgrounds for sociological research we present two frameworks for analyzing the correlation between interpersonal trust and interest similarity. We obtain empirical results from appl...

Ubiquitous computing technologies can be used to provide better solutions for healthcare of patients at home or hospital. Moreover, ubiquitous computing is also characterized by partial views over the state of the global environment, implying that we cannot guarantee that an environment can always verify the properties of the mobile entity that it has just received. Secure in this context encom...

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, ...

As a new media, social network gains a wide range of social influence, and the social network based ecommerce becomes more and more popular, therefor, the study of information propagation is great of significance. In this paper, we will presents a trust based information propagation model, just as the trust between people in real life. First, employ the algorithm of data mining on personal info...

Cloud service certifications (CSCs) gain increasing attention in practice as a measure against the prevailing uncertainties of cloud computing, but demand efforts for passing audit requirements. However, research findings on certifications’ effectiveness are inconclusive. This research-in-progress paper develops a research model to evaluate CSCs’ effects on two certification outcomes suggested ...

In making decisions regarding transacting with web-based vendors, consumers typically consider the uncertainty about vendor behavior or the perceived risk of having personal information misused by vendors. To mitigate these concerns vendors convey cues to improve consumer trust at a very early stage. Initial trust plays a central role in helping consumers overcome perceptions of risk and insecu...

This research aims to develop a model of trust and reputation that will ensure good interactions amongst software agents in large scale open systems in particular. The following are key drivers for our model: (1) agents may be self-interested and may provide false accounts of experiences with other agents if it is beneficial for them to do so; (2) agents will need to interact with other agents ...

With the emergence of electronic medical information, mobile health service has been becoming increasingly popular in healthcare. Customers usually have to disclose some of their personal information and preferences for personalized usage of mobile health service. Accordingly, as the negative consequences of the personalized services, consumers’ privacy concern has become an important predictor...

Though privacy and trust have been studied in the social network site (SNS), few have identified the relationships among users’ privacy concern, trust and their actual usage behavior in SNS. Moreover, little attention has been paid to investigating the differences between users from different cultural contexts. In this paper, we have been engaged in addressing these concerns by surveying two ty...

Despite the perceived importance of media in the spread of and resistance against Islamist extremism, little is known about how Muslims use different kinds of media to get information about religious issues, and what sources they trust when doing so. This paper reports the results of a large, random sample survey among Muslims in seven countries Southeast Asia, West Africa and Western Europe, w...