نتایج جستجو برای: perceived unethical marketing

تعداد نتایج: 186081  

Journal: :Focus on Alternative and Complementary Therapies 2011

Alizadeh, Moosa, Elahi, Alireza, Moharram zadeh, Mehrdad,

The aim of this study was to determine the effect of perceived value on loyalty and purchase behavior of Spectators. This study was a correlation research and in from field study. The study population consists of all spectators Tractor Club. Data was collected by 3 questionnaires. This questionnaires consist perceived value(sweeny,2008), loyalty(Mahoony,2000) and purchase behavior(2008) that af...

Journal: :Science and engineering ethics 2017
Hossein Yahaghi Shahryar Sorooshian Javad Yahaghi

Dear Editor, Many years ago unprofessional supervisors were identified as one of the main reasons for the withdrawal of a student’s study. Recently in some universities, unethical supervision has become an increasing concern of students and ethic committees. The last few years has witnessed an increase in the withdrawal rate of students who quit their study because of the poor guidance of their...

Journal: :EMBO reports 2014
David Shaw

I thank Dr. Kakuk for his response to my article. Unfortunately, he seems to have misunderstood my arguments. He claims that I “fail to differentiate the problem of authorship from the problem of IFs usage”. In fact, I never actually directly linked these two problems, except to say that both trap researchers in a prisoner’s dilemma. Kakuk also claims that “The inappropriate usage of IF is not ...

Journal: :Medijske studije 2022

Erotic appeals in advertising are sometimes considered unethical or provocative. This‎study addresses how consumers perceive advertisements with erotic regarding eye movement‎and subjective appropriateness. This study is methodologically based on eye-tracking to capture the‎participants’ visual attention and semi-structured interviews obtain further in-depth information‎on the perceived appropr...

Journal: :Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention 2017
Florian M Karl Jennifer Smith Shannon Piedt Kate Turcotte Ian Pike

BACKGROUND Bicycle injuries are of concern in Canada. Since helmet use was mandated in 1996 in the province of British Columbia, Canada, use has increased and head injuries have decreased. Despite the law, many cyclists do not wear a helmet. Health action process approach (HAPA) model explains intention and behaviour with self-efficacy, risk perception, outcome expectancies and planning constru...

1999
Michael Jay Polonsky Gary Jones Megan J. Kearsley

Instead of using citations or marketing academics’ perceptual ranking of journals, this article examines the ranking of marketing journals using Australian university library holdings, in either hard copy or full-text electronic format. This measure was used as a proxy for broad-based accessibility of marketing journals. The study found that the accessibility rankings differed significantly fro...

2012
Soo Yeong Sheau Fen Yap

The rapid proliferation of mobile phones and other electronic gadgets has not only changed the way people live, but also created a new channel for marketing. One such new technology is the mobile banking development, which can significantly impact a bank’s operational efficiency and customer service aspects. Yet, the adoption of mobile banking in the Asian region has been relatively slow compar...

2012
Arun Korath J. Venkatesh

This paper investigates the reasons customers use Internet banking (I-Banking) and whether the use differs across various customer demographics. The relationship between trust & loyalty and customer demographics was also analyzed. The results showed that customers of differing genders perceived different factors as important. “Checking account balance” and “Checking bank statements” were identi...

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