This study extends the understanding of signaling in online shopping environments by evaluating website signal perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website signal perceptions on perceived trust, perceived deception and purchase intentions. Experimental results support the assertions of...

Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word of mouth had a strong impact on organizational attractiveness, and ...

Based on the data from a telephone survey of 868 Macao residents conducted in Macao with 330 Internet users and 538 non-users, this paper examines the characteristics of the users and non-users in terms of their demographics, assessments on media credibility, family functioning, media use, and perceived values of the Internet. Drawing from the literature of diffusion, expectancy-value and media...

Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One major dilemmas consists in establishing which kind has more influence customers’ perceptions. The purpose this study assess relationships between perceived argume...

The open nature of the World Wide Web makes evaluating webpage credibility challenging for users. In this paper, we aim to automatically assess web credibility by investigating various characteristics of webpages. Specifically, we first identify features from textual content, link structure, webpages design, as well as their social popularity learned from popular social media sites (e.g., Faceb...

The main purpose of this study was to examine the impact eWOM on consumers' selection intention a café in New Zealand. factors which may affect customers' have been identified, with focus cafes A quantitative research approach employed and survey conducted collect data from 234 Zealand consumers through an online questionnaire. findings indicate that quantity, quality, valence consistency posit...

As the use of the web for ecommerce and information access continues to expand, user trust of websites has come under inspection. Empirical study of online trust is constrained by the shortage of high-quality measures of general online trust. The development of such measures is a priority for MIS researchers. This paper presents a new instrument for use in studying trust of an individual in a g...