The purpose of this paper is to propose a conceptual framework customer-mobilized engagement (CME) pathways where customers actively identify, engage, and mobilize hidden (new) actors (and their resources) who are beyond the reach focal organization. As large proportion value stems from connections with multiple business networks, an organization's customer network becomes important strategic a...

This paper presented a development of a customer experience-based brand strategy for Lenovo Group which is one of the biggest and most powerful PC producers in the world. After acquiring the IBM’s Personal Computing division, Lenovo focus on exploring the UK market. Due to differences in culture, user behaviour, market environment and so on, Lenovo have to develop a new product development bran...

In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...

BACKGROUND Healthcare providers are competitive, owing to heightened customers' awareness and expectations of health care services. OBJECTIVE The aim of this study was to determine the relationship between customer value creation and loyalty with mediator trust and customer satisfaction. METHODS This is a cross sectional survey study. Participants were 196 patients referred to private hospi...

Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segment behavior patterns. By using real...

Resource recommendation system is a new type of management system, which uses personalized information to solve business needs such as customer consultation and product recommendation, provides users with high quality services achieves accurate marketing, so nowadays resource has pivotal role in modern management. In this paper, I study the algorithm model based on deep learning, taking human a...