The rapid growth of technological advances and availability of mobile devices has raised the opportunity to innovate feasible context-aware applications with the ability to access information anywhere and anytime. Therefore, this paper intends to review the recent developed mobile context-aware application. The reviewed articles are selected based on their application domains which cover the fo...

In this paper we describe our ongoing work and first prototypes in the area of advertising on public screens in combination with mobile devices. We are especially interested in exploiting personal user profiles and explicit input from users in order to provide appropriate advertisement content. Static displays such as paper posters as well as dynamic displays such as projected surfaces or LCD s...

Advertising effectiveness measurement is a fundamental problem in online advertising. Various causal inference methods have been employed to measure the causal effects of ad treatments. However, existing methods mainly focus on linear logistic regression for univariate and binary treatments and are not well suited for complex ad treatments of multi-dimensions, where each dimension could be disc...

Online advertising has been around for more than a decade, and today most Internet users are familiar with the contextual ad targeting in online search, of which Google AdWords is a dominant example. The pay per click model (PPC) introduced by Goto.com (later Overture) in 1998 has been the main revenue model since Google adopted it in 2002, but the advertising industry is under increasing press...

The emergence of mobile communication and positioning technologies has presented advertisers and marketers with a radically innovative advertising channel: Location-Based Advertising (LBA). Despite the growing attention given to LBA, little is understood about the differential effects of text and multimedia advertising formats on the mobile consumer perceptions and behaviours. This exploratory ...

BACKGROUND Tobacco control policies that lead to a significant reduction in tobacco industry marketing can improve public health by reducing consumption of tobacco and preventing initiation of tobacco use. Laws that ban or restrict advertising and promotion in point-of-sale (POS) environments, in the moment when consumers decide whether or not to purchase a tobacco product, must be correctly im...

Users’ similarity mining in mobile e-commerce systems is an important field with wide applications, such as personalized recommendation and accurate advertising. Moving trajectories of e-commerce users contain much useful information, providing a very good opportunity for understanding the users’ interesting and discovering the similarity between mobile-device-holders. In this paper, we explore...

In recent years, a market of games and learning apps for children has flourished in the mobile world. Many of these often “free” mobile apps have access to a variety of sensitive personal information about the user, which app developers can monetize via advertising or other means. In the United States, the Children’s Online Privacy Protection Act (COPPA) protects children’s privacy, requiring p...