– The problem of quantum criticality in the context of itinerant ferroor metamagnetism has received considerable attention [S. A. Grigera et. al., Science 294, 329 (2001); C. Pfleiderer et. al., Nature, 414, 427 (2001)]. It has been proposed that a new kind of quantum criticality is realised in materials such as MnSi or Sr2Ru2O7. We show based on a mean-field theory that the low-temperature beh...