The purpose of this study was to assess the usability Moodle LMS at National Institute Transport in Tanzania. employed a descriptive research design that involved use questionnaires and interview collect data from 35 educators who were using LMS. Quantitative analyzed SPSS while qualitative content analysis. identified effectiveness, satisfaction, memorability, learnability errors factors be us...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

This study explored the impact of sound-enriched audio descriptions (AD) on experience and memorability a digitally presented photography exhibition. Forty blind partially (BPB) forty sighted participants were with eight photographs from Museum London’s archive. Four photos standard descriptive guide (ADG) four (EDG). Experience assessed directly after presentation, approximately 4 weeks later....

this research aims to explain the key criteria of the process of place-identity formation in new urban development. based on the theories, views, and researches that are identified and cited in the framework of the mentioned purpose, eight key criteria are important and considered. these criteria are included “familiarity”, “environmental legibility and distinctiveness”, “satisfaction”, “enviro...

Museums aim to offer engaging and memorable visitor experiences, but their visuo-centric bias can prove challenging for people both with without sight. Audio Description was developed convey visual information through verbal description blind partially sighted audiences. However, cognitive psychology suggests it could enhance memorability visitors by stimulating ‘guided looking’. In this study,...

This paper aims to re-evaluate the customer experience literature in hospitality and tourism (H&T) domain by employing a paradox lens constructing model for future research direction practitioners. Using two co-citation analysis methods—a hierarchical cluster multidimensional scaling analysis—to investigate 312 papers from leading H&T journals with 22.124 citations over 44-year period (1987–202...