نتایج جستجو برای: media messages analyzing

تعداد نتایج: 426455  

Journal: :IOP Conference Series: Materials Science and Engineering 2021

Journal: :Health promotion international 2011
Gillian Ann Kemp Lynne Eagle Julia Verne

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via...

2014
Dokyun Lee Kartik Hosanagar Harikesh S. Nair Jeffrey Cai Pradeep Chintagunta Pedro Gardete Arun Gopalakrishnan Raghuram Iyengar Carl Mela Navdeep Sahni Olivier Toubia

We investigate the effect of social media content on customer engagement using a large-scale field study on Facebook. We content-code more than 100,000 unique messages across 800 companies engaging with users on Facebook using a combination of Amazon Mechanical Turk and state-of-the-art Natural Language Processing algorithms. We use this large-scale database of content attributes to test the ef...

Journal: :INJECT (Interdisciplinary Journal of Communication) 2020

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