BACKGROUND Substance use-related communication for drug use promotion and its prevention is widely prevalent on social media. Social media big data involve naturally occurring communication phenomena that are observable through social media platforms, which can be used in computational or scalable solutions to generate data-driven inferences. Despite the promising potential to utilize social me...

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention has been paid to how they could con...

Mobile technologies such as smartphones and tablets have been rapidly adopted worldwide. Mobile media are now the primary online connection for most individuals. Despite this rapid rise, theories of how mobile media relate to communication patterns and outcomes remain scarce. An affordances approach promises a high-level framework for researching how technologies such as mobile media are integr...

Motivated by the growing significance of media choice theories, the accelerating development of information technology, the rapid pace of globalization and multinationalism, and the paucity of empirical studies of cross-cultural media choice, this paper investigates the role of culture in media choice behavior within multinational organizational (MNO) contexts. Specifically, it focuses on inves...

Through theories of mediatization it is commonly understood that political institutions and participatory practices adapt to the logics of mainstream media. Today the overall media and communication landscape is becoming digitalized. Technological processes of digitalization evolve in tandem with socio-cultural processes of reflexivity and individualization in late modernity. Thus politics and ...