sometimes characterized as inappropriately intrusive. Such criticism has a long history, but today we accept many public health measures that were once considered misguided, intrusive, or controversial. Public health initiatives include efforts to promote free and open information to facilitate informed decision making, protect individuals from being harmed by other individuals and groups, and ...

It has been shown that drug companies will sell more drugs when they use DTC advertising, but it is also true that many consumers who are suffering--unaware there is help for their symptoms--will learn from these ads that help is available. Advertising to consumers, like advertising to professionals, will continue to be one of the best methods of providing information. Of course, healthcare pro...

Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which and traditional affect performance underlying factors associated with farms' adoption decisions. We estimate a non-linear simultaneous equation system use population-based survey data of agricultural processing farms in Japan. find that female younger farm op...

In today's dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations' relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations' web sites. We presen...

We present a modified Deffuant-Weisbuch opinion dynamics model that integrates the influence of media campaigns on opinion. Media campaigns promote messages intended to inform and influence the opinions of the targeted audiences through factual and emotional appeals. Media campaigns take many forms: brand-specific advertisements, promotions, and sponsorships, political, religious, or social mes...

Twenty-eight studies were conducted for leading advertisers to measure the persuasion of sponsorship without advertising on the internet. Experimental design maintained identical content except for the sponsorship message in the test group missing from the control group. The two groups were random replicates. Persuasion measures used were those accepted by the advertisers involved as being most...

Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose this study was to determine effect prices increasing sense comfort or customer loyalty. Qualitative research method is descriptive procedure. With direct approach setting and individuals overall setting, qualitative used obtain in-depth data...

OBJECTIVE To assess the prevalence and characteristics of tobacco sales and point-of-sale promotions and advertising in predominantly Latino business districts, and in comparison districts; and the economic importance of tobacco sales and marketing to Latino owned small businesses. DESIGN Observational surveys of retail establishments and interviews with store managers. SETTING Demographica...

This paper uses a natural experiment to estimate the differential impacts of counterfeiting on the sales of branded products of various quality levels under weak intellectual property rights. I collect new productline level panel data from Chinese shoe companies from 19932004. Exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in a...