Efficient product packaging does not allow companies to provide extensive information to customers, but effort for consumers to assess more information online is high. Therefore, mobile tagging in terms of extended packaging is considered one of the most promising technologies within Marketing and Information Systems (IS). It is considered to be a means to easily communicate information to cons...

This paper presents an enhancement to a category of Adaptive Video Streaming solutions aimed at improving both Quality of Service (QoS) and Quality of Experience (QoE). The specific solution used as baseline for the work is the Smooth Streaming framework from Microsoft. The presented enhancement relates to the rate adaptation scheme used, and suggests applying a stochastic or fixed/unique setti...

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the s...

Original scientific paper In this paper an empirical study was carried out to study the Cloud Computing (CC) perception in Turkey. To this extent this study intends to determine the perception of Information Technology decision makers such as Chief Executive Officers and Chief Information Officers by means of a survey by questionnaire approach to explore 98 both public and private IT executives...

In the current study, we explore the issues of the acquisition of lexical tones and the acquisition of tonal phonological rules by means of categorical perception experiments with advanced L2 learners of Mandarin whose native language is Dutch. By comparing their performance with native Mandarin listeners and native Dutch listeners, we found that advanced L2 learners may build up native-like re...

Our 3D world is not only perceived by our binocular vision but also pictorial cues of a single image can trig a 3D perception which have been understood for centuries and are used in our classical paintings. The modern 3D display technology achieves a 3D perception by fusion of several images captured from different point of views in an interlaced image and using optical means. Observing a pain...

Nonvisual perceptions of a wielded object's spatial properties are based on the quantities expressing the object's mass distribution, quantities that are invariant during the wielding. The mechanoreceptors underlying the kind of haptic perception involved in wielding - referred to as effortful, kinesthetic, or dynamic touch - are those embedded in the muscles, tendons, and ligaments. The presen...

 The main objective of this paper is to assess the effects of architectural components on residential complex to achieve a desirable rate of privacy for the residents. Privacy is a process in which the transactions among individuals can be adjus‌ted by means of providing a suitable relationship between people and their built environment. In addition, since the transaction between the behavior o...

acquired color deficiency in the tritan axis in parkinson’s disease has already been reported, manifesting itself as impaired performance in various visual tasks. however, its clinical significance has always been controversial. in this study we evaluated the performance of parkinson s disease patients in lanthony 15-desaturated clinical test and for the first time, compared it with the standar...

Six experiments tested a dilution model of self-regulation, whereby increasing the number of goals (e.g., building muscles and losing weight) that a single means (e.g., exercising) can satisfy reduces the perception of its instrumentality with respect to each goal. The authors found that an increase in the number of simultaneous, salient goals that can be satisfied via a single means weakens th...