Perceptual mapping has been used extensively in marketing. This powerful technique is used in new product design, advertising, retail location, and many other marketing applications where the manager wants to know (1) the basic cognitive dimensions consumers use to evaluate "products" in the category being investigated and (2) the relative "positions" of present and potential products with resp...

The Internet was initially developed for military purposes but soon grew into an academic tool intended to disseminate research from one institution to another. In the 1990s, the Internet was introduced into the business arena and has steadily grown into a very important business tool that has helped businesses to achieve and improve on their strategic goals. The Internet has created new revenu...

this study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. for this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. the instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). results indicated th...

since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...

Purpose – Drawing on resource-advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship marketing: why is relationship marketing so prominent now? Why do firms and consumers enter into relationships with...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

The travel and tourism sector has been a major contributor to the Hong Kong economy over the past decades. Both inbound and outbound tourism has had a steady growth in travelers. A local newspaper reported that Hong Kong residents are expected to travel aboard at least six times every two years. Drawing upon an expectation, motivation, and attitude (EMA) model, this study examined the correlati...

In series of papers relative to the Combined Gravitational Action (CGA) as an alternative gravity theory, we have developed the CGA-formalism, which is exclusively based on a new form of velocity-dependent gravitational potential energy. The present paper is actually an additional exploration, exploitation and extension of the CGA with the main aim of showing (1) the Galilean invariance of CGA-...