Received: 26 January 2007 Revised: 25 February 2008 Accepted: 29 February 2008 Online publication date: 15 January 2009 Abstract The influence of firms’ dynamic capabilities on performance has been well articulated in the strategy literature. Yet conceptualization and operationalization of dynamic capabilities in marketing function have not been attempted, and empirical evidence substantiating ...

Despite the significant academic and corporate interest in sports sponsorships, and despite the significant financial stakes these present (sports sponsorship is almost a $15 billion business in North America alone), the literature is equivocal both on the impact as well as on the determinants of the effectiveness of these activities. While some papers report sports sponsorships enhance shareho...

Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desired marketing performance through developing these capabilities. Design/methodology/approach: The...

Georgia Tech, as part of DARPA's Tactical Mobile Robotics (TMR) Program, is developing a wide range of mission speci cation capabilities for the urban war ghter. These include the development of a range of easily con gurable mission-speci c robot behaviors suitable for various battle eld and special forces scenarios; communications planning and con guration capabilities for small teams of robot...

Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and allows for the support systems in order to permanently connect to the parties, to create value and long-term relationships among all. In this context, this chapter presents a wide review about conceptualization of relati...