Academics and practitioners have written much about what they believe are the key characteristics of effective marketing and strategy, including their view of any distinguishing supreme virtue, practice or goal. Similarly, philosophers, theologians and others have long speculated about what would be the greatest virtue, practice or goal of individuals and/or groups, but this is seldom if ever d...

Facing fierce market competition, how to make the effective marketing strategy rapidly according to the market demand is of vital importance to the survival and development of enterprises. Data mining can discover and extract the latent predictable information from the large database and data warehouse. Using this technology, marketers may obtain potential associations among sales data, so that...

Haagen Dazs is a famous high-end ice cream brand in China. After entering the Chinese market, has been selling well. However, recent years, Dazs' sales are much lower than before. Some researchers believe that marketing strategy and market environment have great impact on its changes. specific reasons for this change still lack unified explanation. The aim of paper was to explore advantages dis...

Production and consumption relationship shows that marketing plays an important role in enterprises. In the competitive market, it is very important to be able to sell rather than produce. Nowadays, marketing is customeroriented and aims to meet the needs and expectations of customers to increase their satisfaction. While creating a marketing strategy, an enterprise must consider many factors. ...