The purpose of this paper is twofold. First it outlines the basic methodology for improving the design and manufacture of information products through the development, implementation, and monitoring of an information product quality strategy. Secondly, it shows how existing marketing techniques can be used to construct an information product quality strategy through the application of customer ...

To better understand the interaction and importance of laboratory testing and the pricing and marketing of forages, a survey of professional animal nutritionists was conducted Fall, 2011. The purpose was to develop a better understanding of the sum total ‘demand’ factors which determine how forage quality should be measured and linked to markets. This survey showed that nutritionists generally ...

Google and Bing employ generalized second price (GSP) auctions to allocate billions of dollars of sponsored search advertising. The theoretical work establishing the VCG equivalence of the GSP hinges on strong, and largely untested, assumptions about the causal impact of ad position on user click probability and the value of resulting clicks. We re-purpose internal business experimentation to t...

JONA • Vol. 32, No. 6 • June 2002 The nation is facing a nursing shortage that is creating a crisis for quality healthcare and patient safety. Research has documented that problems with nurse staffing are associated with healthcare-associated infections and other adverse events that affect patient outcomes. These ominous facts, stated during the opening of an expert consultants meeting convened...

BACKGROUND Alcohol education aims to increase knowledge on the harm related to alcohol, and to change attitudes and drinking behaviour. However, little (lasting) evidence has been found for alcohol education, in changing alcohol-related attitudes and behaviour. Social marketing uses marketing techniques to achieve a social or healthy goal, and can be used in alcohol education. Social marketing ...

This special issue showcases research that demonstrates the usefulness of neuroscientific approaches to a range of marketing-related questions. The past decade has yielded extraordinary advances in understanding of how brain pro­ cesses produce human behavior. These advances have fueled a steady growth in the application of neuroscientific methods to generate both theoretical and practical insi...

The increasingly vast number of marketing campaigns over time has reduced its effect on the general public. Furthermore, economical pressures and competition has led marketing managers to invest on directed campaigns with a strict and rigorous selection of contacts. Such direct campaigns can be enhanced through the use of Business Intelligence (BI) and Data Mining (DM) techniques. This paper de...