INTRODUCTION In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strategies for developing this industry is using the marketing mix elements. METHODS This study was a ...

OBJECTIVE To identify variables for a corporate social marketing (SM) health message based on the 4 Ps of SM in order to recruit future participants to an existing national, commercial, self-administered weight-loss program. METHOD A systematically evaluated, author-developed, 310-response survey was administered to a random sample of 270 respondents. RESULTS A previously established resear...

the purpose of this study is to investigate the effects of domestic marketing on the organizational innovation through mediation of the staff self-efficacy. the statistical population of this study includes 150 members of emersam company where the sample members were selected randomly. in order to collect the research data, three questionnaires have been used. these include the questionnaire of...

Identifying information sources influential to travel decisions helps tourism planners strategically utilize resources to improve marketing efforts and create a strong destination image. An on-line survey (N=973) on destination brand image research was developed and implemented. The study examined image perceptions of Austria and what level of influence various information sources have on desti...

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, demand hydroponic continued to increase. Media hydroponics farming without a soil culture, so that emerge from systems are more hygienic and healthy because they don't use pesticides. This study aims quantitatively analyze relationship or influence between independent variables ...

This study aims to determine the influence of 4P's marketing mix on purchasing decisions. type research is quantitative. Data collection techniques using questionnaires. The number samples 100 respondents SPSS Statistics V.20. Based Partial Test, product has a significant effect decisions at UD. Rencana Baru store. indicated by t statistic > table (1,432 1,965) and less than 0,05 (0,155 <...