Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. We evaluate pricing and production issues from a joint marketing and operations perspective. Marketing determines prices while operations chooses between three production strategies as it sets capacity. A key result is that under the log...

Safety, cost, and eVectiveness studies are critically important for definitive assessment of disease modifying drugs (DMARDs), particularly when new mechanisms of drug action are likely to be present. This requires post-marketing surveillance, as these dimensions cannot be adequately assessed in pre-marketing studies. “Post-marketing surveillance”, in our definition, is “the asking and answerin...

In this paper, we study the Cost-aware Target Viral Marketing (CTVM) problem, a generalization of Influence Maximization (IM), a well-known problem in viral marketing. CTVM asks for the most cost-effective users to influence the most relevant users. Instead of approximating the problem as done in the literature, we attempt to offer exact solutions. As the problem is in NP-hard, clearly the exac...

W investigate differences in the dynamics of marketing decisions across geographic markets empirically. We begin with a linear-quadratic game involving forward-looking firms competing on prices and advertising. Based on the corresponding Markov perfect equilibrium, we propose estimable econometric equations for demand and marketing policy. Our model allows us to measure empirically the strategi...

Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the wide...

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behavior. Models of influence spread have been studied in a number of domains, including the effect of ’word of mouth’ in the promotion of new products or the diffusion of technologies. A social network can be represented by a graph where the nodes are individuals and the edges indicate a ...

AIM Disease outbreaks increase the cost of animal production; reduce milk and beef yield, cattle sales, farmers' incomes, and enterprise profitability. The study assessed the economic effects of foot and mouth disease (FMD) outbreaks along the cattle marketing chain in selected study districts in Uganda. MATERIALS AND METHODS The study combined qualitative and quantitative study designs. Resp...

We discuss a case study of an industrial production-marketing coordination problem involving component commonality. For the product line considered, the strategic goal of the company is to move from the current low volume market to a high volume market. The marketing department believes that this can be achieved by substantially lowering the end products’ prices. However, this requires a produc...

The purpose of this study is to document current cost-estimating practices used in commercial digital printing. A research study was conducted to determine the use of cost-estimating in commercial digital printing companies. This study answers the questions: 1) What methods are currently being used to estimate digital printing? 2) What is the relationship between estimating and pricing digital ...