This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the online channel, and contrary to most HCI studies on the use of e-services that focus on the use of the online channel in relative isolation, this study examined consumer channel-choice beyond the instances of internet u...

As the technologies and better practices become broadly available, companies are moving more quickly from a single-click or search-only model toward greater sophisticated models of informing and influencing the customer online shopping journeys. This study scrutinizes the predictive relationship between three referral channels, search engine, social medial, and third-party advertising, and onli...

The present study was conducted in the year 2022-23, to identify different marketing channels area and analyse total cost, producer’s share consumer rupee, margins, efficiency price spread channels. Stratified multistage random sampling procedure adopted take a sample of 120 respondents from Bhograi block, Balasore, Odisha. data collected by personally interviewing selected with help questionna...

one of the most important behavioral aspects in relationship among the main members of marketing channel is the issue of power and dependence that here we have looked through the source of power and countervailing power and we have considered reputation independence, sale and profits and marketing role dependence. in this research relationship between the two main marketing channel members in h...

The Iranian poultry sector has experienced many significant structural changes in recent years. Such changes may have influenced price dynamics and transmission of shocks through marketing channels especially on retail markets. This paper investigate price transmission, threshold behavior and asymmetric adjustment in poultry sector of Ardebil (AR), east Azerbaijan (EA) and west Azerbaijan (WA) ...

The article develops the theoretical and methodological principles of messenger marketing, forms its scheme proposes main stages for use in practice business entities. It is noted that marketing has become a trend recent years involves tools to better interact with target audience promote company or products services. As tool, you can consider wide selection content should be sent users: videos...

This paper is aimed at strengthening policy reforms in the area of agriculture credit delivery system for the sustainability of agriculture for food security and rural development. In India strengthening of agriculture is important for elimination of rural poverty, food insecurity, unemployment and sustainability of natural resources. But till today strengthening of agriculture was meant to be ...

 Strategic planning aims to harness a company’s core competencies to capitalise on identified environmental opportunities and minimise or avoid environmental threats.  As marketing managers bridge the gap between company, customers, competitors and channels of distribution, they not only manage their marketing strategies, but also tend to be highly influential in business and corporate strate...

OBJECTIVE To identify pledges made by the food industry to change food marketing to children worldwide, examine their content and discuss their potential to reduce the harmful effects of food marketing to children. DESIGN A search for pledges and specific commitments made by participating companies and a content analysis of their scope and criteria used to define the marketing covered or excl...