In 2016, the North Carolina (NC) Legislature allocated $250,000 to the NC Department of Agriculture, to identify and equip small food retailers to stock healthier foods and beverages in eastern NC food deserts (the NC Healthy Food Small Retailer Program, HFSRP). The purpose of this study was to examine associations between food store environments, shopping patterns, customer purchases, and diet...

Mobile apps have been developed for marketing purposes and for creating new opportunities for firms to communicate with and satisfy their target audience. However, numerous mobile apps are added daily to the Google Play and Apple App Store. This study developed a mobile application to encourage customers to participate and engage in a marketing campaign in order to increase their potential oppo...

A multichannel retailer desires to develop a personalization strategy for customers who agree to receive e-mail communications containing imbedded Internet purchase appeals. Using customers' transactions history with the firm, four behavioral segments emerged from factor and cluster analyses. The segments were also distinguishable on the basis of attitudes toward shopping, determined from an at...

In this paper, we propose an approach for corporate decision making with self-organizing patent maps labeled by technical terms and AHP. First, we select the patent area of interest and collect pertinent patent documents in text format. Second, we extract keywords by text mining to transform patent documents into feature vectors of the companies. Third, we input the feature matrix of technical ...

The paper presents the concept of the wireless sensor network dedicated to smart home applications. The innovative characteristic of this network is related to its use for information transfer and routing of selected sensors that simultaneously serve as Access Points and network clients. As a result, we obtain an alternative for the popular solutions based on AdHoc idea. Network traffic creates...

0950-7051/$ see front matter Crown Copyright 2 http://dx.doi.org/10.1016/j.knosys.2012.06.017 ⇑ Corresponding author at: Institute of Managem Chiao Tung University, 1001 University Road, Hsinch E-mail addresses: [email protected] (W edu.tw, [email protected] (G.-H. Tzeng). Many consumers today buy products and services from e-stores. Because e-store managers are responsible for allo...

Starbucks in Indonesia has always been underestimated by other local coffee enthusiast and now have opened a new type of store called Reserve, where selected high-quality beans are brewed perfectly with standardization Reserve also provides bar so that an intimate conversation occurs between customers the baristas Reserve. The research focuses on interpersonal communication Plus Plaza Indonesia...

This paper aims to develop a multisensor data fusion technology-based smart home system by integrating wearable intelligent technology, artificial intelligence, and sensor fusion technology. We have developed the following three systems to create an intelligent smart home environment: (1) a wearable motion sensing device to be placed on residents' wrists and its corresponding 3D gesture recogni...