Customers’ Loyalty is important to internet banking. Customers’ Loyalty is not only involved in the survival of internet banking,but also the revenue of intenet banking.This paper studies the factors influencing personal internet banking customers’ loyalty. The model of loyalty of internet banking is constructed on the basis of theoretical research and china’s reality. And the model is tested b...

Loyalty is considered as a key concept in the establishment and maintenance of long term relationships. In this work in progress communication, a theoretical framework is proposed on the basis of the relationship marketing paradigm and commitment trust theory. Loyalty is conceived according to Oliver (1997) as a causal chain composed by cognitive loyalty, affective loyalty, conative loyalty and...

Consumer loyalty may be defined as a singular concept, usually as an attitude toward the loyalty object or as repeatpatronage behaviour; alternatively, the definition may combine attitude and behaviour in either an additive or an interactive expression. We argue that definitions of loyalty are useful if they predict phenomena such as recommendation, search and retention (loyalty outcomes). In t...

• The tradeoff between fairness and loyalty corresponds to whistleblowing decisions. • Experimental and dispositional variation in this tradeoff maps onto whistleblowing. • Five studies demonstrate this previously undocumented relationship. • These results shed light on a novel psychological determinant of whistleblowing. a b s t r a c t a r t i c l e i n f o Whistleblowing – reporting another ...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

Purpose – This study aims to measure and analyze the mediating role of e-satisfaction on effect e-service quality e-loyalty customers Bank Syariah Indonesia (BSI) in Banda Aceh, Indonesia.Methodology gathered primary data by distributing questionnaires a number 200 BSI that were selected as respondents using purposive sampling technique. A Structural Equation Modelling (SEM) technique is used t...

Considering the heterogeneity of customer purchase behavior in loyalty programs partnerships, in the asymmetric situation of enterprise A who joins the loyalty programs partnerships while enterprise B who implements customer loyalty programs alone, discussing the win-win mechanism of loyalty programs partnerships through the two stage game model, and providing equilibrium price and asymmetric e...