In this paper, we explore the issue of coordination in a manufacturer-retailer supply chain where the manufacturer is socially responsible and invests in CSR activities. On the other hand, the retailer invests in promotional efforts and uses a periodic review order-up-to policy for replenishing items. First, the decentralized decision-making structure is modeled to calculate the minimum accepta...

Many marketing efforts focus on promotional activities that support the launch of new products. Promotional strategies may play a crucial role in the early stages of the product life cycle, and determine to a large extent the diffusion of a new product. This paper proposes an agent-based model to simulate the efficacy of different promotional strategies that support the launch of a product. The...

The properties of the contacts between single-walled carbon nanotubes (SWNTs) and Au electrodes are studied using scanning Kelvin probe and electrostatic force microscopies. Contact potential differences and local dipoles at the SWNT/Au interface are determined under various conditions involving gas adsorption and surface passivation. In particular, the effects of the coadsorption of alkanethio...

The asymmetric unit of the title compound,  Contains two independent molecules. The Cu atoms are four coordinated in distorted tetrahedral configuration by two atoms from 5,5`-dimethyl-2,2`- bipyridine and two terminal atoms. In the Cuystal structure, inter molecular hydrogen bonds link the molecules. The are  contacts between the methyl groups and the pyridine and five member rings containing ...

Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail leve...

BACKGROUND Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect. METHODS This is a randomized controlled ...

This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students’ interest in IS courses and shaping their perception tow...

This paper presents an approach for detecting promotional content in Wikipedia. By incorporating stylometric features, including features based on n-gram and PCFG language models, we demonstrate improved accuracy at identifying promotional articles, compared to using only lexical information and metafeatures.