Mobile data services (MDS) are wireless value-added pay-per-use services that have attracted increased attention in recent years. In the marketing and information system (IS) disciples, the ability of a service provider to offer a high level of value to its customers is regarded as a success. In this paper, a theoretical framework is proposed to investigate key drivers in wireless pay-per-use s...

this study was based on the hypothesis that “ecotourism is an important instrument in sustainable rural development and ecologically-based landscape planning approaches which take the objectives of socio-economic development and nature conservation have an effective role in this issue”. for this purpose, the necessity of ecologically-based landscape planning approaches in the planning and imple...

Despite its pedagogical predominance during the last four decades, marketing scholars increasingly doubt the value of the 4Ps schema. As a prelude to a new precursory structural framework for marketing management, criticisms and previously proposed modifications of the 4Ps are reviewed briefly. Next, the basic premise of Hunt’s four explananda of marketing theory–that exchange is the core conce...

Received On: 02.12.12; Revised On: 3.06.13; Accepted On: 05.09.13 This study aims to obtain perception and feedback of LIS marketing professionals regarding marketing activities, searching and finding internet resources on marketing of library services area through online questionnaire. The results of this study revealed that in "Marketing Library Service", Google and Yahoo emerged as most effe...

this study aimed to identify and test expectancy motivational model as a theoretical framework to explain the reasons motivating expected information consumer’s behavior for the selection and use of document delivery services of shahid chamran university, ahvaz. in this study, explanatory survey method was used. in order to test the hypotheses and analysis of model’s data, covariance structural...

Digital marketing is experiencing a rapid growth in the present era, as we all are heading towards digital world. People have started to become completely involved things, which slowly made them interact with marketing. So here arises question: it possible do this world by knowing user interest? Yes, if get know more about behavior can easily understand interest and achieved help of “Recommenda...