nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

This paper identi®es the major marketing challenges small software ®rms face during their growth and internationalization processes. It starts with an analysis of small software company activities along a continuum from `project business' to `product business.' This is followed by a brief analysis of the two major schools of thought in marketing, in which there is a paradigm shift from the trad...

Analyzing the functioning of pharmaceutical companies, Campbell (2005) views the moving forces on the demand side and defines them through three key roles: physicians as prescribes, final consumers or patients, and organizations as payers that cover the complete or part of the costs of pharmaceutical products. The purpose of business ethics is to establish a productive dialogue of parties with ...

1 . INTRODUCTION Companies invest millions of dollars every year in various fonns of marketing communications to influence customers and prospects to buy products and services. For example. General Motors spent over $2.8 billion last year to promote its lines of automobiles. Brand managers, senior management, and shareholders therefore have an interest in knowing whether or not their media adve...

Marketing Mix is ​​a marketing strategy integrating several vital elements to achieve business success. This involves 7P elements: Product, Price, Place, Promotion, People, Process, and Physical Evidence. research explores the implementation of at Tiga Lima Convenience Store in Tangerang City, which a profitable fashion long term because need for clothes never decreases. study aims analyze how ...

One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...

A strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually ...

results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. therefore developing such features is strongly recommended to iranian firms. most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-cla...

today's focus on marketing practices and activities of art-cultural business for growth and development of this business is of paramount importance. because the current (entrepreneurial) marketing model do not explain the marketing activities of such a business. this paper aims to provide a systematic and conceptual model of entrepreneurial marketing activities in the artistic and cultural...

abstract. at the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in organizations. the purpose of this study was to analyze the impact of marketing strategy, organizational performance in the...