This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve...

This paper finds a significant association between television advertising for financial services brands and consumers’ tendency to search branded keywords (e.g. ―Fidelity‖) rather than generic category-related keywords (e.g. ―stocks‖). The effect is largest for young brands during standard business hours with an elasticity, .07, comparable to extant measurements of advertising’s impact on sales...

Manually assigned keywords provide a valuable means for accessing large document collections. They can serve as a shallow document summary and enable more efficient retrieval and aggregation of information. In this paper we investigate keywords in the context of the Dutch Folktale Database, a large collection of stories including fairy tales, jokes and urban legends. We carry out a quantitative...

Computer programming today is far too dependent on one particular natural language, namely English. Mathematics is not dependent on English, and programming should not be, either. In order to eliminate the dependence of programming on English, we have constructed a programming language in which the keywords are replaced by symbols available on standard keyboards. Each of these symbols is chosen...

The article focuses on the role of keywords, their statistical data for determining thematic dominance when working with large arrays texts. description is based materials a typological linguistic study texts military songs, period 1939-1945, in English and Russian. selection keywords was carried out basis semantic, lexical-syntactic, morphological analysis, taking into account frequency use. u...

We propose an unsupervised feature generation algorithm using the repositories of human knowledge for effective text categorization. Conventional bag of words (BOW) depends on the presence / absence of keywords to classify the documents. To understand the actual context behind these keywords, we use knowledge concepts / hyperlinks from external knowledge sources through content and structure mi...