While few scholars debate the importance of doing things to improve the quality of the buyer–seller relationship, little is known about what salespeople can do after the point of the initial sale to enhance customer satisfaction and trust. On the basis of extensive exploratory interviews across professional selling domains, this research develops a set of behaviors, referred to here as “salespe...

The present study is an effort to investigate the impact of both convenience and social interaction on customer satisfaction and the mediating role of customer experience. A structured questionnaire was used to collect data (n1⁄4840) using systematic sampling from department store shoppers of age 18 years and above in India. Multivariate data analysis techniques like Exploratory Factor Analysis...

This research aims to explore the effect of e-service quality on customer satisfaction and loyalty. Especially, the current paper focuses on customer perceptions and reactions to the tangible factors of e-service quality in the Business-to-Customer (B2C) area. This tangible eservice quality includes web design esthetics, ease of use, virtual tour, and visualization. In addition, intangible e-se...

Purpose – Mobile commerce (m-commerce) represents a new area of business opportunity. Past research has often focused on customer acceptance and its antecedents, rather than factors that build trust in m-commerce. The purpose of this paper is to provide an explanation of factors influencing customer trust towards vendors on the mobile internet. Design/methodology/approach – M-commerce relies on...

Quality function deployment (QFD) is the product development process to maximize customer satisfaction. The engineering design characteristics related to product performance are specified for this purpose. For dealing with the fuzzy nature in the product design processes, fuzzy approaches are applied to represent the relationships between customer requirements (CRs) and engineering design requi...

introduction: the quality of education sector is worth considering as this system has a significant effect on the economic growth of the country. this study aimed to determine the quality gap and rank the student’s expectation of educational services provided in shiraz university of medical sciences in 2013. method: this research included two cross-sectional phases. the sample size of both phas...

this article develops a theoretical structural model representing the repurchase behavior so that it can measure the repurchase index. the basic model was the european customer satisfaction index that is developed here by adding two latent variables: advertisement as an independent variable and repurchase intention as a dependent variable. data from a questionnaire survey of 150 respondents fro...

a r t i c l e i n f o Understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. This study explores the effects of service quality and justice on customer satisfaction, which, in turn, affects continuance intention of mobile services. Service quality, justice and customer satisfaction were measured by multiple dimensions. A researc...

With the advancement of technology, many aspects of the face-to-face interpersonal dynamics in service encounters between sellers and customers have been replaced with technology-based Web interfaces. This paper develops and tests a model of customer satisfaction with technology mediated service encounters utilizing the suggestions of Meuter et al. [43] and the factors proposed by Jarvenpaa and...

A new method for measuring and analyzing customer satisfaction is presented in this paper. The mathematical model expresses the fundamental relationship between criteria and the overall utility which expresses the global customer satisfaction. The procedure used to estimate the basic model is dummy variable regression with constraints. The method can very simply consider nonmetric data by codif...