The article studies the issue of popularization scientific knowledge that forms its own media sphere, and their transmedia “mutation”. examines Vladimir Mayakovsky’s characters related myths: “lover”, “suicide”, “propagandist”, “rebel”, etc. It is noted a historical or literary persona, depending on era political situation, freely changes axiological status. Currently, Mayakovsky meme, template...

BACKGROUND Oral health promotion can be achieved through education using various approaches including mass media health education campaigns. Mass media campaigns might increase oral health knowledge and perhaps could lead to desired behaviour changes and prevention of oral diseases. The aim of this study was to assess the effect of a national television campaign on knowledge of periodontal heal...

The information-processing model of the attitude and behavior change process was critically examined and extended from six to 12 levels for a better analysis of change due to mass media campaigns. Findings from social psychology and communications research, and from evaluations of mass media health promotion programs, were reviewed to determine how source, message, channel, receiver, and destin...

The population of Paracatu is at risk of Arsenic (As) exposure associated with long-term exploration of the largest open pit gold mine in Brazil. As part of the interdisciplinary research "The Paracatu project: Arsenic environmental contamination and human health risks assessment in Paracatu-MG", carried out between 2011 and 2013, we used data disaggregated by gender to identify the sources of ...

AIMS To estimate (1) the immediate impact; (2) the cumulative impact; and (3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT). DESIGN Multivariate time-series analysis using secondary data on population level measures of exposure to...

BACKGROUND Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. METHODS We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns o...

BACKGROUND No data on annual smoking cessation probability (i.e., the probability of successfully quit in a given year) are available for Italy at a population level. Mathematical models typically used to estimate smoking cessation probabilities do not account for smoking relapse. In this paper, we developed a mathematical model to estimate annual quitting probabilities, taking into account smo...

Stature concerns are a prominent source of body dissatisfaction for Chinese teenagers and young adults, yet little is known about the psychological factors that account for it. Therefore, this study examined social cultural model and objectification theory as explanations for stature concerns in a sample of undergraduate men and women from a university in Henan, China. Given height is a salient...

Background and Objectives: Extra-marital affairs as one of the covert social problems are among issues with a wide range of disastrous consequences for family and social institutions. Therefore, determining the factors associated with the tendency toward such relationships is of great importance. We aimed to study the tendency toward extra-marital affairs and some related factors among married ...