The article examines the features of consumer behavior Generation Z, largest group in world today. authors highlight ability and willingness to purchase goods services online as main trends changing behavior, while means getting information, choosing a product (service), paying for today are smartphones tablets actively used by representatives Z. Z has been determined be digital consumers boldl...

Markups, which are when prices greater than the marginal cost of production, have increased in USA over last decades. Our paper explores differences markups between Information Technology (IT) and non-IT firms. By doing so, we contribute to understanding role IT industry increase markups. We extend De Loecker, Eeckhout, Unger (Citation2020), who find that publicly traded firms risen since 1980....